The term `Digital Single Market Strategy` seen in the news refers to the EU, or the European Union. This is a strategy put forward by the EU to create a single market for digital goods and services across all of its member states.

The aim of the Digital Single Market (DSM) strategy is to break down barriers to trade and ensure that the EU can fully benefit from the digital economy. The strategy seeks to remove regulatory barriers that make it difficult for businesses to trade across borders and to create a level playing field for all companies operating within the EU.

The DSM strategy covers a range of different areas, including copyright law, e-commerce, cybersecurity, and data protection. It aims to provide greater protection for consumers online, while also supporting businesses to grow and innovate.

One of the key elements of the DSM strategy is the creation of a common set of rules for digital services across the EU. This will make it easier for companies to operate across borders and provide consumers with a consistent experience when using digital services.

Another important aspect of the DSM strategy is the promotion of e-commerce within the EU. This involves removing barriers to cross-border online sales, such as different tax regimes and different consumer protection laws in different member states.

In summary, the Digital Single Market Strategy refers to the EU`s effort to create a single market for digital goods and services across all of its member states. The strategy seeks to break down regulatory barriers to trade, promote e-commerce, and ensure that consumers are protected online.