The Superintendence, direction, and control of elections in India is entrusted to the Election Commission of India. This means that the Election Commission is responsible for overseeing and managing the entire electoral process in the country.

Option 1: The Supreme Court of India does not have the authority to directly control elections. While the Supreme Court can intervene in specific cases related to elections, it does not have the overall responsibility for organizing elections.

Option 2: The Parliament of India, although it has the power to make laws related to elections, does not have direct control over the electoral process. The Election Commission is an independent constitutional body that operates separately from the Parliament.

Option 4: The Chief Election Commissioner is the head of the Election Commission and plays a crucial role in managing elections. However, the authority for the superintendence, direction, and control of elections is vested in the Election Commission as a whole, not just the Chief Election Commissioner.

Thus, the correct answer is Option 3: The Election Commission of India.